Before the live recording of "Set You Free," The Black Keys were on an upward trajectory following the release of their album "Brothers" in 2010, which marked a significant turning point in their career. The album enjoyed critical acclaim and commercial success, solidifying their place in the rock genre. By the time of this live TV performance in Australia, the duo had effectively transitioned from an underground band to mainstream success, allowing them to reach a wider audience. This performance likely showcased their raw energy and distinctive sound that contributed to their growing popularity. Notably, during the period surrounding this live recording, the Black Keys were known for their electrifying live shows and had developed a reputation for blending elements of blues and rock, making their television appearances particularly memorable.