In January 2007, Dr. Dog was at a pivotal moment in their career, having just released their album "We All Belong" in 2007, which marked a significant step forward in their musical evolution. This entry into the mainstream music scene followed their earlier underground success but demonstrated their growing popularity and artistic confidence. The live performance of "Worst Trip" on "Conan" showcased the band's energetic and eclectic sound, reflective of their established style that blends rock, pop, and folk influences. This appearance helped to introduce their music to a broader audience and solidify their presence in the independent music circuit. Notably, Dr. Dog's approach to recording and performing is characterized by a DIY ethos, which has played a substantial role in their identity, making this televised performance a key moment in bridging their grassroots origins with wider commercial appeal.