At the time of the live performance of "because i liked a boy" at the Samsung Summer of Galaxy event, Sabrina Carpenter was promoting her album "emails I can’t send," which was released in July 2022. This album showcased her evolution as an artist, blending pop with more personal and introspective themes. During this period, Carpenter was increasingly recognized not only for her music but also for her multifaceted talents in acting and songwriting. The song "because i liked a boy" highlights her engaging storytelling abilities, reflecting the complexities of young love and relationships. Her participation in such high-profile events also demonstrated her rising popularity and connection with her audience, making the performance a significant moment in her career.