In the "Unbelievers" live performance on Saturday Night Live, Vampire Weekend was promoting their third studio album, "Modern Vampires of the City," which was released in 2013. This album marked a significant evolution in the band's sound, featuring more mature themes and a diverse sonic palette. The live recording on SNL occurred shortly after the album's release, highlighting the band's rising prominence in the indie rock scene. Interestingly, "Modern Vampires of the City" received critical acclaim and won the Grammy Award for Best Alternative Music Album, further solidifying Vampire Weekend's status in the music industry. The energetic and polished performance of "Unbelievers" showcased their artistic growth and the seamless blend of intricate instrumentation that the band is known for. This appearance helped to elevate the track's popularity, contributing to the album's commercial success.