The live performance of "The Bitter End" on "The Jonathan Ross Show" took place during a key period in Placebo's career, specifically in 2003. This was shortly after the release of their fourth studio album, *Sleeping with Ghosts*, which came out in April 2003. The album marked a significant evolution in Placebo's sound, showcasing a more polished production while still retaining their signature alternative rock style. "The Bitter End" became one of the standout tracks from this record, reflecting the band's exploration of themes related to love and loss. The performance on the show not only highlighted their ability to captivate live audiences but also contributed to their growing popularity during this era. Additionally, this recording aligns with Placebo's reputation for engaging media appearances and further cemented Brian Molko's status as a charismatic frontman known for his distinct voice and androgynous style.