Nine Inch Nails

In August 2007, during the time of the live recording of "Me, I'm Not" in Stockholm, Sweden, Nine Inch Nails was on the heels of releasing their critically acclaimed album "Year Zero" earlier that same year, in April. This album marked a distinct shift in direction, featuring a more experimental sound that incorporated elements of electronic music and dystopian themes. The tour supporting "Year Zero" was notable for its elaborate stage design and thematic elements, reflecting the album's narrative of a bleak future. Additionally, this period was significant for the band as it explored new methods of music distribution, offering the album for free download through an innovative marketing strategy that focused on engaging fans. The live performances captured in the video highlight the band's dynamic presence and the fans' strong connection to the material during this important era of their career.

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