In November 2010, when Dr. Dog performed "Die Die Die" live at The Fillmore in San Francisco, they were riding high on the success of their album "Shame, Shame," which had been released just a few months prior in April of the same year. This album marked a significant moment for the band, showcasing their unique blend of indie rock and folk influences, while also demonstrating their evolving sound. An interesting tidbit is that "Shame, Shame" was produced by the legendary Rob Schnapf, who has worked with other notable acts like Elliott Smith. During this period, Dr. Dog enjoyed a growing fan base, bolstered by their lively performances and distinctive harmonies, which fans relished at shows like the one at The Fillmore. This energetic live recording captures not just the raw emotion of the band, but also a pivotal time in their trajectory, cementing their place in the indie music scene.