The Beach Boys

In October 1968, The Beach Boys performed "Do It Again" on The Ed Sullivan Show, a significant moment in their career during a period of transition. This performance occurred shortly after the release of their album "Friends," which came out in October 1968, just days before the television appearance. The album marked a shift in the band's musical direction, focusing on simpler melodies and introspective lyrics, contrasting their earlier surf rock hits. "Do It Again" stands out as a nostalgic nod to their earlier sound, reflecting the band's desire to recapture the essence of their youth after a few years of shifting styles and internal turmoil. The performance on The Ed Sullivan Show, a major platform for American artists at the time, showcased their enduring popularity and highlighted their efforts to remain relevant in a changing musical landscape.

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