In June 2012, when Lana Del Rey performed "Million Dollar Man" live at The Roundhouse in London, she was riding high on the success of her album "Born to Die," which had been released earlier in the year, in January. "Born to Die" was a pivotal album in her career, establishing her unique sound and aesthetic that blended melancholy themes with cinematic influences. The album included hit singles like "Video Games" and "Blue Jeans," which had garnered significant commercial success and critical acclaim, helping to launch her into the mainstream spotlight. This performance at the iTunes Festival highlighted her ability to captivate audiences with her lush vocal style and emotive lyrics, indicative of her artistic persona. Del Rey's sound during this period often reflected a vintage Americana vibe, contributing to her image as a modern pop icon.