Lana Del Rey

In the live recording from the iTunes Festival on September 1, 2012, Lana Del Rey was at a pivotal moment in her career. This performance showcased her first major studio album, "Born to Die," which had been released earlier that year, on January 27. The album received widespread acclaim and commercial success, featuring notable singles such as "Born to Die," "Summertime Sadness," and "Video Games." At this time, Lana was becoming known for her distinctive sound, blending cinematic pop with melancholic themes, which resonated deeply with audiences. The iTunes Festival set not only highlighted her significant hit songs but also solidified her status as a rising star in the music industry. Interestingly, her unique aesthetics and enigmatic persona were already starting to draw attention, further contributing to her iconic branding that fans would come to admire throughout her career.

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