In January 2012, when the live recording "You Can Be The Boss" was performed, Lana Del Rey was experiencing a pivotal moment in her career following the release of her breakthrough album, "Born to Die." Released in January 2012, this album catapulted her to fame, characterized by its lush, cinematic sound and melancholic themes. The success of "Born to Die" marked Lana's transition from a relatively unknown artist to a prominent figure in the music industry. Notably, her unique aesthetic and storytelling in her music resonated with audiences, leading to significant anticipation for her future projects. This live performance captures her early artistry, along with the emotional depth and charisma that would come to define her later work. The year 2012 essentially solidified her as a leading voice in pop music, paving the way for further critical acclaim and commercial success in the years to follow.