Elvis Costello

On June 15, 1978, when Elvis Costello & The Attractions performed “Pump It Up” at Rockpalast in Germany, they were in the midst of a pivotal moment in Costello's career. This performance came shortly after the release of his second studio album, *This Year’s Model*, which debuted on March 17, 1978. This album marked the first collaboration with his backing band, The Attractions, and showcased a significant evolution in his sound—melding punk energy with pop sensibilities. The success of *This Year’s Model* helped solidify Costello as a prominent figure in the music scene, and "Pump It Up" became one of his signature songs, known for its catchy riff and urgent lyrics. The Rockpalast performance further increased his visibility in Europe, illustrating both his burgeoning popularity and the dynamic stage presence that would define his career. Costello’s rapid ascent during this period highlighted his unique ability to blend lyrical wit with diverse musical styles.

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