In January 2010, when Band of Horses performed "Factory" live at the Hollywood Forever Cemetery, they were in a significant transitional phase in their career. This performance closely followed the release of their third studio album, "Infinity on High," which had come out in October 2007. The band was gaining momentum and recognition with their unique blend of indie rock and Americana influences, particularly following their earlier success with "Cease to Begin." The choice of venue, a historic cemetery, adds an intriguing layer to the live recording, enhancing the somber yet reflective nature of their music. This performance captures the band's evolving sound and their expanding fan base, as they continued to solidify their place in the indie music landscape during this period.