On February 23, 1964, The Beatles performed "Twist & Shout" live on The Ed Sullivan Show, marking a pivotal moment in their career during the British Invasion of America. Prior to this performance, the band had released their album "With The Beatles" in late 1963, which had solidified their popularity in the UK. This live television appearance greatly contributed to their meteoric rise in the United States, coinciding with the release of their first American album, "Meet The Beatles," just days before. The energy of their performance, particularly John Lennon’s vocal delivery in "Twist & Shout," remains iconic, showcasing the band’s raw talent and charisma. This moment helped solidify their status as global superstars and set the stage for their unprecedented success in the years that followed. The Ed Sullivan Show appearance itself attracted an estimated 73 million viewers, demonstrating The Beatles' immense impact on popular culture at that time.