By January 1, 2008, Umphrey's McGee was well-established in their career, having released their album "Anchor Drops" in 2004 and "Safety in Numbers" in 2006. At this point, they were gaining significant recognition in the jam band scene, known for their improvisational style and eclectic sound that blended rock, jazz, and progressive music. The recording from January 2008 serves as a glimpse into their promotional efforts during this period, highlighting their dynamic performances and dedicated fanbase. Additionally, 2008 marked a time when they were actively participating in various music festivals, further expanding their reach and influence. The band’s commitment to live performance was a defining characteristic, and they often encouraged fans to experience their shows, which contributed to their growing popularity. The promo reel captures the essence of Umphrey's McGee as they continued to push creative boundaries while solidifying their position in the live music scene.