Umphrey’s McGee

In January 2009, when Umphrey's McGee performed at the Rothbury Festival, the band was riding the wave of their album "Mantis," which was released in the fall of 2009. Leading up to this performance, the band had a strong reputation for their dynamic live shows and innovative fusion of genres, making them a significant presence in the jam band scene. "Mantis" was notable as it showcased their evolving sound and complexities in composition, which garnered them a dedicated fanbase. The Rothbury performance would have served as a platform for the band to continue building hype around the new material. Additionally, the concert was streamed live on iClips, reflecting the band's proactive approach towards engaging their audience through digital platforms, a strategy that not only broadened their reach but also set a precedent for future live-streaming efforts in the music industry.

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