On August 27, 1963, The Beatles performed “Don’t Ever Change” for the BBC program "Pop Go The Beatles." This live recording occurred during a pivotal time in their career, shortly after the release of their iconic album "Please Please Me," which had come out in March of that year. The band's rapid rise to fame was well underway, as they were gaining immense popularity in the UK and beginning to attract attention internationally. Notably, during this period, The Beatles were known for their energetic live performances and charming charisma, which helped solidify their status as a pop music phenomenon. The recording at the BBC highlights their early sound and showcases their ability to connect with audiences, a hallmark that would continue throughout their career. As they recorded more sessions for the BBC, they were laying the groundwork for their imminent global success.