In July 2009, Cage the Elephant was in a burgeoning phase of their career, having released their self-titled debut album just a few months earlier, on April 21, 2008. The album garnered significant attention, particularly with singles like "Ain't No Rest for the Wicked," which showcased their unique blend of rock and alternative sounds. The performance at the Forecastle Festival, where they played "Free Love," highlights the band's energetic live presence and their growing popularity at that time. This was a pivotal period for Cage the Elephant, as they were beginning to establish themselves in the mainstream music scene. Additionally, the festival setting provided an ideal backdrop for their raw and vibrant style, further elevating their profile among festival-goers and new fans alike.