The Beach Boys

In 1968, The Beach Boys were riding a wave of creative resurgence, highlighted by their album 'Friends,' which was released earlier that same year. This period marked a shift for the band, moving away from the surf-pop sound that initially catapulted them to fame. 'Do It Again,' performed live on 'The Ed Sullivan Show' on October 13, 1968, embodies this transition, showcasing their continued ability to craft catchy tunes brimming with harmonious vocals. Interestingly, this performance came at a time when the band was also exploring more experimental sounds, hinting at the diverse musical direction they would take in the years to come. Despite facing challenges, including personal struggles and changing musical landscapes, this live rendition reaffirmed their enduring appeal and ability to captivate audiences, a hallmark of their long-lasting career.

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