In the live performance of "But I'll Keep Trying" on The Jonathan Ross Show, Snow Patrol was promoting their album "The Forest is The Path," which was set for release in 2025. This marked a significant moment in the band's career as it was their first new album since "Wildness," released in 2018. The anticipation surrounding "The Forest is The Path" highlighted the band's evolution and growth over the years, emphasizing Gary Lightbody's lyrical introspection and the band's signature emotive sound. Notably, the live recording offers fans a glimpse into the band's efforts to reconnect with their audience after a long hiatus, showcasing their continued relevance in the music scene. The combination of new material and a beloved live setting allowed Snow Patrol to reinforce their emotional connection with listeners while also evolving their sound for a new era.