In November 2009, Snow Patrol performed "Set The Fire to the Third Bar" alongside Cheryl Cole for the BBC's Children In Need charity telethon. At this point in their career, the band had recently released their fifth studio album, "A Hundred Million Suns," in 2008, which had solidified their status in the alternative rock scene with hits like "Take Back the City." This live performance highlights Snow Patrol's collaborative spirit, as they often engaged in partnerships with various artists, including Cole, known for her success with Girls Aloud. Following this performance, the band continued to evolve their sound, with their next album, "Fallen Empires," released in 2011. The event not only showcased their popular song but also underscored their commitment to charitable causes, emphasizing the importance of music as a tool for social impact.