In August 2012, The Black Keys were riding the wave of success from their acclaimed album "El Camino," which was released in December 2011. This album marked a significant point in their career, as it solidified their place in the mainstream rock scene. By the time of their performance at the Lowlands Festival on August 17, 2012, the duo was enjoying the popularity of hits like "Lonely Boy" and "Gold on the Ceiling," which helped to propel "El Camino" to commercial success, ultimately achieving multi-Platinum status. The performance of "Little Black Submarines" at this festival showcases the band's ability to blend intimate, emotive songwriting with dynamic rock elements, reflecting their growth as artists during this pivotal moment. Additionally, this period saw the band starting to incorporate more elaborate production and themes, elevating their live performances and expanding their audience reach.