On October 20, 2004, The Black Keys performed "10 A.M. Automatic" in Akron, Ohio, capturing a significant moment in their early career. At this time, they had just released their third studio album, "Rubber Factory," earlier that year. This album marked a pivotal transition for the duo as they began to gain wider recognition beyond their indie rock roots, more particularly due to its gritty sound and strong songwriting. Their energetic live performances were crucial in cementing their reputation, and this recording showcases their raw talent and distinctive blues-infused rock style. Additionally, the fact that this performance was during their second appearance on a Canadian TV show highlights their growing popularity and outreach during this period, making it a critical juncture in their ascent to mainstream success.