The Black Keys

In March 2010, The Black Keys were fresh off the release of their album 'Brothers,' which hit the shelves just a year earlier. This was a pivotal moment in their career, showcasing a blending of blues and rock that really resonated with fans and critics alike. 'Brothers' featured hits like 'Tighten Up,' which earned them a Grammy, skyrocketing their profile in the music scene. By the time they performed 'The Breaks' live at SXSW in 2010, they were already gaining significant momentum and acclaim. Their live performances at festivals like SXSW played a crucial role in solidifying their reputation as a must-see act, known for their raw energy and soulful sound. Interestingly, the duo’s unique garage rock style was helping to redefine blues for a new generation, proving that rock still had plenty of life and creativity left.

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